Latest

Commercial Photography in Tallahassee-Which photo are you?

Below is a series of photos I’ve done for one of my clients in Tallahassee.  The small photo is what one mostly sees in advertising materials for apartment complexes.  I never understood why as they just don’t look like a fun place to live.

Most apartment advertising tanning bed photos

The apartment amenity that is worth the rent

 

 

 

 

 

It is understood that some customers just want to see a simple layout because they shop solely based on price.  If that’s the clientele you are marketing to, then it’s less expensive to shoot those room view photos.  I shoot those photos too but I take them home to plan my shoots with.

But, if your goal is to market to a different caliber clientele, then why use the same discount look as the apartments that are marketing to the price only customers.

I find it difficult to subscribe to the lowest priced commodity business model  but instead subscribe to results oriented craftsmanship.  It shows in everything you do.

In this case, if you’re a student in Tallahassee, which place would you rather live, I mean really?

(more…)

FSU Life Sciences Building

The assignment to shoot the new Life Sciences building at Florida State came with the challenge to make the building look different