Below is a series of photos I’ve done for one of my clients in Tallahassee. The small photo is what one mostly sees in advertising materials for apartment complexes. I never understood why as they just don’t look like a fun place to live.
It is understood that some customers just want to see a simple layout because they shop solely based on price. If that’s the clientele you are marketing to, then it’s less expensive to shoot those room view photos. I shoot those photos too but I take them home to plan my shoots with.
But, if your goal is to market to a different caliber clientele, then why use the same discount look as the apartments that are marketing to the price only customers.
I find it difficult to subscribe to the lowest priced commodity business model but instead subscribe to results oriented craftsmanship. It shows in everything you do.
In this case, if you’re a student in Tallahassee, which place would you rather live, I mean really?